CCSS Communications Campaign

group

Explaining Common Core to Californians: A Communications Toolkit

This toolkit, sponsored by the Californians Dedicated to Education Foundation, is intended to support communicators in framing the issues that surround Common Core implementation.

SEE THE COMMON CORE TOOLKIT »


CA Standards & Assessments Communication Resources

This set of resources includes ready-to-use handouts, presentations, discussion guides, and talking points to help administrators, school board members, teachers, and parent leaders communicate with other parents and community members about California’s new standards and assessments. Feel free to use these materials as is, or adapt them as needed.

NEW! Talking points for the new standards-aligned assessments 

SEE ASSESSMENTS TALKING POINTS »

NEW! Presentations and handouts that can be used with parents at the start of the school year

SEE BACK-TO-SCHOOL PACKAGE »

NEW! Turnkey materials that can be used year-round with parents and the community, as well as guides to help administrators and school board members talk about the California Standards

SEE HANDOUTS AND DISCUSSION GUIDES »


 


Digital Chalkboard

The Digital Chalkboard is where California educators get connected, collaborate, and share the best practices, best resources, best strategies — you might say it’s the best of the best.

READ MORE ABOUT THE DIGITAL CHALKBOARD»

SEE THE DIGITAL CHALKBOARD »


CCSS Campaign Statewide Webinars

CDEF hosted a series of statewide webinars to provide an overview of the CCSS Communications Campaign Toolkit and practical tips on using it with a special focus on back-to-school communications. Click below for more information.

READ MORE INFORMATION ABOUT THE CCSS WEBINARS »

The Issue

California’s transition to the Common Core State Standards (CCSS) represents a key part of our state’s public education remodeling project. It is a critical part of the work being undertaken to ensure our future leaders have the skills required to tackle the problems of tomorrow. California’s implementation of the CCSS has taken a practical, step-by-step approach that has the potential for huge benefits for our students, families, educators, and, eventually, for our state’s economy and well-being.

We don’t know what tomorrow’s jobs will be, but we do know that our future depends on a strong workforce and today’s schools have to prepare kids to be part of it. Our state needs a school system that prepares students for the modern economy by building the critical thinking and problem solving skills that can be applied in any context. That’s the idea behind the Common Core standards: they are the guidelines to help schools focus on deeper, richer, and more applicable learning.

commoncore_photo

What CDEF Is Doing

CDEF, working with core education partners, has developed a two-phase CCSS Awareness and Capacity Building Campaign (CCSS Campaign). The CCSS Campaign seeks to continue building statewide support for making the shift to the CCSS as successful and efficient as possible.

The CCSS Campaign has two primary goals:

  1. Create awareness about how the CCSS will positively impact teaching and learning
  2. Provide educators with access to high-quality CCSS resources

During Phase One of this multi-year effort CDEF and partners are designing, testing, and implementing a communications campaign focused primarily on California’s educational community. It is providing educators with tools to serve as informed advocates for the CCSS, both with parents and the wider public.
We will all be working together to leverage, align, and support the existing communications work and resources of key statewide education stakeholder organizations.
Working with our communications partner, the FrameWorks Institute, we have begun the development of key communications tools for the campaign, including the above video and toolkit.

Key Program and Funding Partners

CDEF is proud to be working with a strong coalition of statewide education partners, all of whom are committed to the success of the CCSS and this campaign.

logos

Californians Dedicated to Education Foundation is grateful to our funding partners:

  • The California Education Policy Fund
  • The Bill and Melinda Gates Foundation
  • The Stuart Foundation
  • The S.D. Bechtel, Jr. Foundation

Additional Resources

Partner Resources

External Resources

Key Background Documents